“Creating a smart network”
In the transition from cash withdrawals, ABN AMRO, ING and Rabobank have transferred their cash services to Geldservice Nederland (GSN). GSN has been deduplicating and optimising the ATM network and migrating it to a new brand – Geldmaat. Based on a strategic vision of the long-tail of currency, a smart, flexible and cost-saving network has been created with strategic partnerships in domains that are also in transformation, such as retail, logistics and mobility. A smart network has been created at consumers' “money moments” at service points and nodes in the daily routines of shopping, travel, recreation and entertainment.